Trust and transparency is the basis for every consulting activity.

You’ll hire an experienced, professional and authentic team. Together we’ll manage changes in your company.

We focus on business and project objectives as well as on the requirements of your employees.

We deal with the economic and social challenges you are currently facing or might do in the future. Our strength lies in structuring complex topics in a transparent manner and developing practical solutions. In this way we prepare you and your employees for changes and support you in their implementation.

You’ll hire a partner with a structured approach who communicates clearly, thinks outside the box and guarantees transparency in his services and methods.

  • We combine consulting expertise with scientific findings especially from social sciences (analyses of social developments and their effects).
  • Several projects have been carried out in cooperation with Prof. Franz Schultheis, professor of the Institute of Sociology of the University of St.Gallen. Like us, Franz Schultheis, values the combination of empirically founded data and practically applicable expertise.

New challenges require new ways.

Gottfried Niebaum

We would be glad to go this way with you.

Tina Maria Sturm

Dr. rer. soc. & M.A. HSG
Managing Director

My own experience has taught me that every change is also an opportunity. It’s up to every one to seize it or not.

Tina Maria Sturm (1982) studied marketing, communication and services at the University of St.Gallen (HSG). In 2006 she concluded her studies with a Master of Arts (M.A. HSG).

She then worked for a financial services company in France, as business manager in an event agency and as customer consultant for an insurance broker in Berlin.

Besides her practical work experience she was strongly attracted to education and research. She wrote her doctoral thesis at the Institute of Sociology of the University of St.Gallen under the supervision of Prof. Franz Schultheis and Prof. Dr. Ullrich Bauer, titled «From Demigods to Entrepreneurs: Head Physicians and the Economization of the Healthcare Sector». In 2012 she completed her doctorate with summa cum laude. Together with Prof. Schultheis and a team of researchers she then supervised two projects entitled «Between charisma and commerce – Ethnography of the Art Basel taken as an example for the economy of symbolic goods» and «The Making of Business Elites».

Tina Maria Sturm lectures at the University of St.Gallen.

She acquired the PROSCI® Change Management certification in Denmark.
At the Konstanzer Schule für Mediation in Germany she completed her training and certification in mediation.

In her free time, she’s an active board member of the Lions Club Zurich-Metropol and co-founded the HSG Alumni Change & Transformation Club. She enjoys working with students of the University of St.Gallen, where she acts as a coach in the official Coaching Program.

In 2015 she founded Sturm & Sturm GmbH together with her husband. There she now works as independent change consultant, mediator and coach.

She speaks German, English and French.

Sebastian Sturm

M.A. HSG
Managing Director

Passion for something new can only develop when the reasons for change are understood.

Sebastian Sturm (1979) studied risk management and financial services at the University of St.Gallen (HSG). He finished his studies in 2003 with a Master of Arts (lic. oec. HSG).

At the beginning of his career in pension management he worked as consultant in sales and administration in the area of corporate pension schemes, supporting his colleagues from the department of customer services.

He became executive assistant to the board of an international insurance company. He then took over the coordination and organization of projects for the management board. He was responsible for the association and committee activities and worked on the company’s ongoing merger.

He gained his first leadership experience as head of division sales support and administration of an insurance company. He was mainly responsible for the revision of the current business model and the introduction of a new quotation and management software.

From there, he became the head of administration and customer service of an international insurance broker. As designated managing director he was responsible for the structural realignment of its internal and external departments.

He acquired the PROSCI® Change Management certification in Denmark.
At the Konstanzer Schule für Mediation in Germany he completed his training and certification in mediation.

He co-founded the HSG Alumni Change & Transformation Club.

In 2015 he founded Sturm & Sturm GmbH together with his wife, where he now works as independent change consultant, mediator, coach and expert for insurance companies and brokers.

He speaks German and English.

Prof. Franz Schultheis

Professor at the Institute of Sociology of the University of St.Gallen
Partner

As change consultants, we deal with the impact of change on individuals, on interactions in affected business departments (e.g. group dynamics) and on the organization and its culture as a whole. These are the challenges to be mastered during change processes. Sociology deals extensively with social developments and their impact on the social behavior of individuals.

In our cooperation with Prof. Franz Schultheis we focus on the reasons for change and on how individuals deal with its effects. The combination of practically applicable and empirically based expertise is of great importance to us. Many of Prof. Schultheis’ research projects deal with the transformation of the labor world and its impact on different job profiles as well as with changing requirements and challenges for the modern work environment.

Together with him we refine and improve our models which combine economic requirements and constraints with changing social conditions. Employees and organizations are both affected by these changing conditions, but to different degrees and with different consequences.

He speaks German, English and French.

Click on the links to find further information on Franz Schultheis and his work: www.franzschultheis.ch & www.sfs.unisg.ch

Spin-Off HSG

Accredited spin-off of the University of St.Gallen

Since July 2017 the University of St.Gallen issues a spin-off label under the supervision of the Center for Entrepreneurship. We are very pleased to have been accredited as spin-off of the University of St.Gallen.

As officially mentioned on the university website, this label is meant to build and leverage the entrepreneurial community stemming from the breeding grounds of the university. It awards entrepreneurship and innovation, credibility and trust, accountability and sustainability and is built on the knowledge transfer through the university.

The criteria to receive this label are: innovation, entrepreneurial responsibility, sense making, startup maturity, and the HSG affiliation has played a major role in founding these businesses through research or teaching activities.

Click on the links to find further information on the spin-off Label of the University of St.Gallen: Entrepreneurship: HSG to launch a spin-off label & HSG Center for Entrepreneurship